从那时开始，Chris 的很大一部分工作是致力于打造 IDEO 的循环经济商业，在经过初期的侦查后，他很快意识到，他采用的是一种更具有创业精神的做法。一年半后，IDEO 的工作重心在两个主要的领域。一个是围绕“循环指明灯”项目开展工作：也就是把循环经济创新这个概念当做机构在解决商业问题时的准则、框架和措施。在这个概念的指导下的 IDEO 项目成为了一种运用新方法去解决核心创新需求的方式。这可能包括，比如说，支持一个组织从售卖产品到提供服务转型。
From then on, a large part of Chris’s job was dedicated to building IDEO’s circular economy business and after an early phase of reconnaissance, he quickly acknowledged that he had to adopt a much more entrepreneurial approach. A year and half later, IDEO’s work now focuses on two major areas. The first is built around the idea of circular beacon projects: the notion of circular economy innovation as an exemplar for an organisation, a new framework and capability for solving a business issue. An IDEO project in this context becomes a way to practice a new capability and address the core innovation need. This might include, for example, supporting an organisation through its journey from selling a product to offering a service.
另一个被叫做 Co. Labs, 它把不同的机构、技术、设计原则相互联系起来，把创新产品推广到市场上。它希望能够引起大家对于循环经济重要性的共识，循环经济不仅是一种新规范，也如 Chris 所说的，“循环经济不仅设计了新的系统，它本身就代表着设计变革。”
The second strand is called Co.Labs, which aims at pushing innovation in the marketplace while fostering interactions between different organisations, technologies and design disciplines. The goal is to gain a general consensus on positioning circular economy as the new norm, or as Chris puts it, “design not just new systems, but actually the system of change itself.”