Braiform is a global leader in garment hanger reuse. In the past, the company was a key player in the initial manufacture of these products, but fifteen years ago the decision was made to sell off all production facilities and commit to a dedicated re-use supply chain. Today, Braiform are the global leader in garment hanger re-use. Products are returned to reuse centres where they are sorted, repackaged and distributed back to garment-producing regions, preventing them from ending up in landfill.
Circular solution: This loop works as follows: after being contracted by a new partner, Braiform develop a new garment hanger solution, which starts with supplying virgin product into the market. Manufacturers buy these hangers and deploy them before shipping their products. The garments are distributed and during purchase, the retailer collects the hangers, sending them back to distribution centres with deliveries. They then return to one of three main re-use centres in Sheffield, and the United States, where they are sorted, repackaged and distributed back to garment-producing regions.
Those hangers that cannot be re-used are shredded and used to make new products. As Braiform know that the polymer is pure, they can sell this material to a compounder and it returns to virgin production. Last year, 30 million hangers were made from the company’s own waste stream.
In 2014, 540 million hangers were collected, with a large proportion – 430 million – being re-used.